tim condon design

Outdoor rollout for Above The Line Brand recognition campaign with a State of Victoria focussed theme

This is a creative proposal for the new Stan Walker 'Impossible' TV Special.

Stan Walker has been signed to Sony Music as a recording artist since 2009 and in that time, has worked created multiple hit songs and successful recordings. Stan has become one of this countries most loved entertainers and an example for many.

Trusted with the creation of this TV special with South Pacific Pictures and TVNZ. Stan told his incredible life story in his book of the same name which was released last year. It went on to be a #1 best seller. Sony is working closely with SPP to support the creation and promotion of this extraordinary new project which is told in Te Reo Maori, Waiata and English storytelling.

TVC, Radio, motion graphics and over 200 digital and static billboards and POS were all launched October 2021 for The Where Will You Find Your Numbers campaign.

4 key master visuals with the Keno Hero Creative as ‘Ken the Kraken’ , were created and rolled out Australia-wide.

ATL assets rolled out included large scale electronic & printed billboards & street furniture and bus signage with full-body wraps throughout Australia. POS included in-venue assets such as bar coasters, bar-mats, bunting and tent-cards

Keno Major promotions. 4 examples of the master Brand creatives are shown here, rolled out in all Australian states.

TVC, Radio, motion graphics, digital and static billboards and POS were all launched over 2021 for these 4 campaign selections.

4 key master visuals with the Keno Hero Creative as ‘Ken the Kraken’ , were created and rolled out Australia-wide.

ATL assets rolled out included large scale electronic & printed billboards & street furniture and bus signage with full-body wraps throughout Australia. POS included in-venue assets such as bar coasters, bar-mats, bunting and tent-cards

The Keno/ALH campaign was launched in October 2021. Prizes were partnered with VW, giving away T-Cross cars and in-venue prizes were bar fridges and instant prizes
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Rollout for this campaign included:

Print POS, Programmatic digital animated banners in 7 different sizes created in HTML5 for web/digital and smartphone display.Facebook Video link, Image link, Video carousel and Image carousel.
In-venue digital statics.
In-venue 15-second screen animations

Keno Below The Line Major & Tactical Promotions were regularly launched across 2021. Prizes were partnered with VW, Stakeholders, PayPal. Shown are a selection of master creatives for 3 of these.

Rollout for these campaigns include:

Programmatic digital animated banners in 7 different sizes created in HTML5 for web/digital and smartphone display.Facebook Video link, Image link, Video carousel and Image carousel.In-venue digital statics. In-venue 15-second screen animations

With a focus on growth and gaining new players the brief here was to simplify messaging and play for this sub-brand and game of Keno.

A pilot rollout through 50 venues was first rolled out then detailed feedback from venue partners, stakeholders and customers was collated through research teams and focus groups on all areas of design, copy and POS before a major rollout to an estimated 600 venues .

A new rebrand, look and feel was created for a January 2022 rollout. New tickets were created with 4 pre-selected numbered game tickets, POS including standees and countertop stands. Digital asset marketing rollout will follow.

Asset rollout for Cricket Australia Men and Woman International Test, T20 and One Day Series against New Zealand, Sri Lanka and Pakistan.

Master Creative by M&C Saatchi. Melbourne.

Creative Rollout completed for Print and Digital with the team at MMR Studio. Melbourne.

The new Sussex brand is founded in craft and refinement. It reflects the passion and attention to detail that is incorporated into every product.

Sussex tapware is the result of obsession with perfection. The taps are lovingly created by craftsmen who believe that detail is important. These experts bring their skill, care and close attention to every step of the manufacturing journey. Any tap that leaves the workshop bearing the Sussex stamp is therefore guaranteed to be flawless in its beauty and perfect in its function.

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The Collections Guide is a premium 120 page brochure reflecting the new rebrand and showcasing 5 different product collections.

The new Sussex brand is founded in craft and refinement. It reflects the passion and attention to detail that is incorporated into every product.

Sussex tapware is the result of obsession with perfection. The taps are lovingly created by craftsmen who believe that detail is important. These experts bring their skill, care and close attention to every step of the manufacturing journey. Any tap that leaves the workshop bearing the Sussex stamp is therefore guaranteed to be flawless in its beauty and perfect in its function.

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The Brand presentation is used for training, selling and marketing purposes. 

The new Sussex brand is founded in craft and refinement. It reflects the passion and attention to detail that is incorporated into every product.

Sussex tapware is the result of obsession with perfection. The taps are lovingly created by craftsmen who believe that detail is important. These experts bring their skill, care and close attention to every step of the manufacturing journey. Any tap that leaves the workshop bearing the Sussex stamp is therefore guaranteed to be flawless in its beauty and perfect in its function.

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The Product & Pricing Guide is a premium 100 page brochure reflecting the new rebrand and showcasing 5 different product collections pricing tiers.

Investa is one of Australia’s largest owners and managers of institutional grade real estate

Investa is one of Australia’s largest owners and managers of institutional grade real estate

Icebreaker is a privately held merino wool outdoor and sport clothing designer and manufacturer, headquartered in Auckland, New Zealand. and now supplies its clothing to more than 5,000 stores in 50 countries.

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Store artwork selection created for retail wholesale window banners and consumer communication. 

Rebrand and graphic refresh for nationwide rollout to our wholesale partners selling Icebreaker, these partners include the Torpedo 7 sports chain, the Bivouac Outdoor franchise, Ballantynes department stores and independent businesses.

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Retail updates rolled out for:

North Island stores:
Bivouac Albany, Auckland.
Bivouac Queen Street, Auckland.
Bivouac Sylvia Park, Auckland.
Kiwi Discovery, Auckland Airport.
Bivouac Hamilton.
Torpedo 7, Hamilton.
Bivouac Palmerston North.
Bivouac Tauranga.
Bivouac Wellington.
Hunting & Fishing Taupo.
The Outdoorsman Headquarters.
Whakatane Great Outdoors.

South Island stores:
Outdoorworld Queenstown.
Torpedo 7, Dunedin.
Torpedo 7, Queenstown.
Ballantynes, Christchurch Airport.
Ballantynes, Christchurch.
Bivouac Tower Junction, Christchurch.
Torpedo 7, Nelson.

Icebreaker is a privately held merino wool outdoor and sport clothing designer and manufacturer, headquartered in Auckland, New Zealand. and now supplies its clothing to more than 5,000 stores in 50 countries.

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Examples of the FW16 Southern Hemisphere workbook. Released to retail and wholesale stores and partners, the workbook is a 132 page catalogue of all the new seasons releases and features and benefits.

Icebreaker is a privately held merino wool outdoor and sport clothing designer and manufacturer, headquartered in Auckland, New Zealand. and now supplies its clothing to more than 5,000 stores in 50 countries.

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Winter 2015 saw the announcement of a three-year partnership between Icebreaker, the world leader in merino apparel for the outdoors and Treble cone, Wanaka NZ, the largest ski area on New Zealand’s South Island.

This engaging creative is the largest vinyl wrap ever attempted in the region. It is inspired by the staff uniforms supplied by Icebreaker and transforms the base of Treble Cone’s Home Basin Express chairlift into an Icebreaker MerinoLOFT™ Helix Jacket. 

Photo 1. shows the existing platform of the structure which was bland and lacking in attitude and message. The challenge was to create talk-ability in the area surrounding the brand and connect with the visitors to the resort through engaging creative and social media engagement.

Guests were invited to ‘Get Layered’ whilst sharing their Treble Cone moments with Icebreaker through social media channels using an #IBLayerMe hashtag, generating over 2,000 posts during the ski season.

Icebreaker is a privately held merino wool outdoor and sport clothing designer and manufacturer, headquartered in Auckland, New Zealand. and now supplies its clothing to more than 5,000 stores in 50 countries.

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Examples of the SS16 Southern Hemisphere workbook. Released to retail and wholesale stores and partners, the workbook is a 132 page catalogue of all the new seasons releases and features and benefits.

The Swiss company Scott Sports is a leader in the manufacturing, development and marketing of high end performance products intended for biking.

Scott is distributed through Australasia by Sheppard Cycles.

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Marketing material is created following Scott brand guidelines and provided creative which the NZ marketing design team updates and reformats to POP for Australasian markets.

A world class bike brand from New Zealand. For over 25 years pushing design and innovation to stay out in front. Now found in 8 countries and underneath some of the world’s best cyclists. All engineering, product and marketing for Avanti is directed inhouse at Sheppard Industries

Avanti is an owned brand of Sheppard Industries.

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Marketing material and brand creative is updated through our in-house design team annually.